Thursday, March 1, 2012

Naked maids in South Africa

The 1-month-old company was founded by Jean-Paul Reid, who couldn’t find a decent job as an accountant. Their website is quite interesting, with pictures of the ‘Gorgeous Staff’ and ‘Tempting Services’ that include semi-naked and naked cleaners, lawyers, accountants, computer geeks and handy men. They even let clients customize their own nude service where they can provide their own entertainment request for an hour. The only thing the company does not condone is prostitution, which is a point stressed by Reid. The aim of Natural Cleaning Co. is purely to provide entertainment, he says.

Maids who buff in the buff and plumbers who strip off more than just the grime in your pipes -- these are the services on offer at a new South African company.Natural Cleaning Co., which bills itself as "the world's only all-naked service company," was founded a month ago by Jean-Paul Reid after he struggled to find work as an accountant in a country with a 23.9 percent unemployment rate.

The company offers housekeeping, accounting, legal, computing and other services, with a twist -- staff show up either topless or fully nude, depending on the client's request.

"Cleaning is the popular one, and then handyman services for the ladies," Reid, 29, told AFP.

He said he currently gets about one client per day, typically white middle-aged men.

His employees, who are featured in various work for him part-time and have day jobs ranging from model to personal trainer to law student to accountant.

The service is "purely entertainment", Reid stressed, saying: "We don't offer prostitution or anything like that."

The company's website,, features a svelte shirtless man thrusting a vacuum across a rug, a slender young woman ironing in nothing but socks, a nude chef with a tastefully placed salad bowl, and a host of other naked services available in the country's four largest cities.

Prices range from 175 rand ($23, 17 euros) per hour for "semi-naked services" to 450 rand for professionals like lawyers, accountants and plumbers.

Hiring people to strip at a bachelor’s party has been a long-standing and extremely popular tradition. That’s why this South-African company wants to take it one step, or rather several steps further. Natural Cleaning Co. is “the world’s only all-naked service company.” With a description like that, I’m pretty darn sure they’re never going out of business.

For now, he says he gets about one customer a day, mostly middle-aged white men. The more popular services are cleaning for the men, and handy men services for the ladies. Reid’s employees are mostly part-time; he takes about 20% of the fee and lets them keep the rest. As innovative as the concept sounds, he insists he isn’t making too much money, just enough to make ends meet. I say, just give it some time and it’s bound to catch on.


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