Animal rights activists in Spain hit on a novel way to get people to digest the idea of turning their back on meat consumption.
Judging from the reaction they got in the centre of Barcelona, it would seem they certainly gave onlookers food for thought.
Unveiling a giant plate of human flesh in the middle of a busy marketplace, Spanish pressure group AnimaNaturalis served up their latest animal cruelty campaign on a platter.
Braving the elements and chilly temperatures, an activist stripped off to lie naked on a plate - accompanied by various side dishes and simulated blood - to raise awareness among the city's meat-eaters.
She was joined by fellow protesters who held up a banner denouncing the consumption of meat.
The innovative piece of political performance art was accompanied with a banner which read: 'How much cruelty can you swallow?'
The protest is thought to be the first of its kind in Spain and will also take place in Valencia and Palma de Mallorca.
Aida Gaston, director of the Spanish pressure group AnimaNaturalis, said: '[The performance] begins our campaign to sensitise people not to eat meat.
'Every year we do a Christmas campaign because it assumes that people are more sensitive and think about the animals.'
Campaign co-ordinator Alba Mangado added: 'The cruelty is only one species does not understand, does not discriminate between human animals and non-human animals.
'Today, the consumption of meat is a habit that can be disposed of perfectly.'
According to figures released by AnimaNaturalis, the meat industry results in the death of 50 billion animals killed for food each year - and many of these days occur at Christmas.
The international organisation, which was founded in 2003 and has a presence in Spain and Latin American countries, says it is dedicated to 'establish, disseminate and protect' the rights of animals.
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